At Genghis Grill, we consider ourselves the Bowl Experts, and we challenge our guests to GO BOWL(D)! Founded in 1998, Genghis Grill is the nation’s leading create-your-own bowl concept, renowned for its fresh, hot and healthy food and its interactive dining experience. At Genghis Grill, guests are invited to create their perfect bowl from over 80+ premium proteins, signature spices & sauces and hand-cut veggies. Genghis Grill also offers a wide variety of Chef-curated bowls, for the guest that prefers to let the Chefs make all the decisions, has options for every type of eater and dietary lifestyle and features popular cuisine from all around the world.
Craveworthy Brands owns and franchises operations for over 50 restaurants system-wide.
The new menu encapsulates the brand’s evolution from a primarily Asian-focused, create-your-own-bowl concept to an all-around, go-to fast-casual restaurant for all types of bowls. The lineup shifts the focus away from strictly customization to more chef-prepared menu items, including the new VALUEBOWLS lineup, consisting of six fresh, quick bowls all under $8, 12 new Chef Bowls and four new ready-to-order bowls utilizing the brand’s world-famous Fried Rice. World-renowned chef Robert Kabakoff, a frequent collaborator with Genghis Grill’s sister-brands, was instrumental in the development of the new menu, partnering with Vice President of Culinary Becca McIntyre to craft 18 new menu items. Of course, fans will still have the option to create their own bowls from over 80 of the freshest ingredients available, including fresh-chopped vegetables, chef-curated sauces, premium proteins, and signature spices.
“Genghis Grill has evolved and has been slowly moving to a more culinary-driven experience that focuses on quality ingredients and brings convenience to our guests. We’re changing the perception that we’re just an Asian stir-fry concept with the introduction of the new genre-bending bowls that stretch the customer’s perception of what Genghis can be, while re-introducing existing guests to our brand and appealing to new segments at the same time,” says Genghis Grill CEO Gregg Majewski.
The new menu not only transforms Genghis Grill’s culinary capabilities serving refreshed healthy and tasty menu items, but also showcases the tremendous value to its restaurant owners and customers. While majority of the nation’s restaurants are currently raising the prices of their menu items Genghis Grill is lowering majority of its menu items, offering 20 of its bowls priced under $10. The new VALUEBOWLS™ lineup features six favorite recipes, all priced under $8, prepared quickly with more-than-plentiful, delicious portions, while the 16 new small Chef Bowls and Fried Rice Bowls are priced at $9.99 or below. VALUEBOWLS™ have cut down the cost of goods sold (COGS) to 20%, while Chef Bowls COGS 23% COGS.